Tips for Creating Your Personal Brand

Before creating your personal brand, you should have clear concepts and ideas about what you want to communicate and what values you want to identify. And you should analyse your skills, achievements, strengths, and interests and strategically design them for your personal branding. To develop your personal brand, we recommend that you start with answering some questions and consider the following tips.


Be honest with yourself

Start by asking yourself. And define what identifies you, make a list of everything you do, you like, and you work.

  • How do you describe yourself and your personal style?
  • What are you passionate about?
  • What skills and talents do you have?
  • What are you afraid of?
  • What aspects of your personality do you project?
  • What moral values do you associate with yourself?
  • What do you expect happens as a result?

If possible, ask questions about both your personal and professional side to your friends and acquaintances. This will help you have an external view and identify qualities and attributes which you may have overlooked.

Create your new brand

Personal branding should get through a strategic process. You have to set the goals about what you expect to achieve in a short, medium, and long term and in a personal and career aspect. Design your own logo that represents yourself, write a slogan or brand statement, choose the fields and social networks where you want to work and present. Today, using internet is probably the best way to build up and strengthen your personal brand.

Spread your message

Using whatever means you have, you need to get your personal brand message out in the world. Make the short-term and long-term plans for the promotion of your personal brand from designing business cards and producing seminars to writing for magazines. Everything can be included in the promotion plan.

Live your brand

Now you have created and begun to promote your personal brand and you need to live the brand. Make sure that you present yourself based on the brand messages you've identified, from your personality and your clothing choices to your lifestyle. And be consistent and persistent and follow the same style in all the places where you go. It is very important to be always authentic and true in order to keep the brand you've created alive.


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